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Carrément Beau is nostalgic with a playful twist. Classic wardrobe staples and statement pieces are reimagined, updated with mischievous prints and quirky details. Neutral base shades of navy, taupe and tan are interrupted with splashes of pink, burgundy and duck egg blue, expressing the brand’s youthful heart.
The Carrément Beau look is preppy, traditional and sweet. Each easy-to-wear piece is made to last. Premium fabrics and classic cuts provide a sense of timelessness while embodying the innocent spirit of childhood. Elegant in their simplicity, the designs can be worn in any context, from the cobbled streets of provincial France to the streets of downtown Manhattan.