Award Winning Childrenswear Retailer, est 1989

Elsy: Brand Focus


Offering elegant children’s clothing since 1958, Elsy is the story of family passion. Realising her childhood dream, Elsy Rattazzi started to design and tailor little girls clothes paying close attention detail, carefully selecting the perfect materials to create wonderfully charming apparel. To keep an aesthetic sobriety with emotive impact is a hallmark of the brand which forms the concept of elegance that belongs to them.

Growing from strength to strength throughout the years, Milan based Elsy has a dedicated team consisting mainly of woman who remain to the values that were set up by Rattazzi when the brand started out. The team works hard to ensure continuous innovation in style, and makes it their mission to dress the little girl that will one day become a woman. Their passion and creative spirit has allowed them to remain in the world leading market of children’s fashion for over 50 years, featured in Italian Elle and Vanity Fair to name a few.


Collections run from Elsy baby ages 1-7 years and Elsy girl ages 8-16 years. The design team’s inspiration often comes from what surrounds them – sounds, colours, flavours and smells. For Autumn/Winter 2016, Elsy’s theme is inspired by five moods characterized by eclectic inspiration. Precious materials are mixed with contemporary volumes to create a perfect balance of manufacturing and fabrics.

Image Map

Image Map

Image Map

This season, Elsy makes wonderful use of canary yellow throughout the collection to brighten up your little girl’s Autumn wardrobe. We particularly love knitted jumper dress with cute striped tights for an easy, every day look (2). Add some luxury with Elsy's amazing padded yellow coat, with fur trimmed hood...sure to bring any outfit to life (1). We love Elsy's coat collection, year after year it brings us great quality and comfort in one. Choose from rose printed (8, 9) for a fun weekend look to plain (6), perfect for school! Perhaps one of our favourite items from the new season Elsy collection is white shirt and dogtooth printed skirt set (5). The design team have paid extra attention to detail with this item, with lovely embroidered cat detailed collar and ruffle button down chest. Elsy excel with garments perfect for those special occasions. These two soft feel dresses (3, 4) have appliqué detailing in a gorgeous colour scheme of grey, gold, silver and cream. Using modern new shapes such as a mini trumpet sleeve, the grey dress from the collection (10) is made from modern neoprene fabric and is perfect for every day wear.

Leave a Reply