Award Winning Childrenswear Retailer, est 1989

MSGM : Brand Focus

From fashion floor salesman to world renowned designer, Massimo Giorgetti is the creative mind behind Italian fashion house MSGM. Launched in 2009 in partnership with the Paoloni Group, MSGM has grown from strength to strength as a brand known for its impeccable design, sporty separates and amazing use of colour, print and theme. Straight from the heart of Italy’s style capital Milan, MSGM idea behind collections is to mix great tradition with a sense of detachment and revolution of the new millennium. Giorgetti is richly influenced by indie music and contemporary art - this transcends through his designs with colours, shapes and lines catching public interest. MSGM Kids is a superb nod towards the adult line, with mini me versions and coherent themes running throughout the ages. For Autumn/Winter 2016, the collection is bursting with abstract prints and brilliant use of textures such as appliqué and ruffles. Take a look at our mini mood board full of our favourite items from the new season MSGM Kids collection...

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For fashion forward little girls, try our most stylish outfit of the moment: mix MSGM’s bright pink tie skirt with a crisp white shirt modernised with cute patch logos! If she prefers something more funky, try abstract bear printed leggings with matching sweater – this outfit is a must have for her Autumn wardrobe. MSGM have made amazing use of texture with appliqué hearts applied on many of their new items, with fab stand out dress and skirt. MSGM isn’t just for girls! Boys have a choice of cool sweaters that are both stylish and comfortable for colder days. We particularly love abstract rocket print sweat – which comes in both grey and navy. For the full collection shop here now...

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