Founded in 1978 by Renzo Rosso, Diesel is an iconic Italian brand known to be a powerhouse in the fashion industry. Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.
From hoodies to denims our Diesel range encapsulates the cool and urban energy of this unstoppable brand