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MSGM fashion label was created in 2009 by Massimo Giorgetti in partnership with the Paoloni Group. Massimo Giorgetti is the designer of both men and ladies collections and Riccardo Grassi – Milan is in charge of the distribution.

The brand has is kaleidoscope world, made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment.